Digital Rocket: Simple, Affordable Automotive Loyalty Programs

We thought it was about time for a simple, affordable loyalty program that works with your DMS.

The problem with other loyalty programs.
At first, a new loyalty program seems like a slick idea. But after the vendor drops off the (expensive) cards and equipment, the headaches begin. Most loyalty systems create an awkward checkout process and over time, create "holes" in the accounting process.

We spent so much time cleaning up the messes that other loyalty systems, scanners and loyalty web sites left behind that we decided to build our own loyalty program based on these common-sense principles:

Loyalty Programs should:
• be affordable
• run from your DMS, not a separate system
• be simple for the advisors and cashier
• easily track which customers have cards
• automatically reconcile points with your
DMS
• be convenient for the customer
• work just as well if the customer forgets to bring in their loyalty card
• generate a fool-proof transaction
paper trail
• generate paper, email and web statements
• have built-in cross-sell opportunities
• easily generate new prospects
• capture email addresses

A Loyalty Card is a good idea. The system that comes with it is a problem.

We continually run into dealers who invested in expensive, labor-intensive, loyalty systems. Many need a scanner, web site or separate system to enter and review transactions. Aside from creating more work for the advisor, cashier and the customer, this is a recipe for failure.

If you're considering a loyalty program or are experiencing problems with your current program, let us know. We'll be happy to get you on the right path – making you money and making your customers happy.